All About ‘Entrepreneurial’

Posted: May 1, 2013 at 5:01 am, Last Updated: May 2, 2013 at 6:23 am

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By Robin Herron

For the third video in the Mason idea series shown at President Ángel Cabrera’s inauguration, the creative team switched to a different approach, an animation with a voice-over.

“Entrepreneurial” video developed for President Ángel Cabrera’s inauguration, April 26, 2013

The concept and script were developed by Tara Laskowski, senior manager in Media and Public Relations, and Colleen Kearney Rich, editorial director in Creative Services.

Rebecca Wahls, theater major, narrated the video.

After the voice-over was recorded, the creative team selected a music soundtrack for the animation. The team then brainstormed visual components for the piece and put together a detailed shot list for the animators.

It all came to life when Woodpile Studios of Vienna, Va., animated the images to make a cohesive video and added sound effects.

See the “Innovation” video here.

See the “Diversity” video here.

Tomorrow: See the “Accessibility” video

Write to Robin Herron at

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