Mason Inaugural Quest: A Celebration of Campus and Inauguration
Posted: May 8, 2013 at 5:01 am, Last Updated: May 8, 2013 at 4:02 pm
By Beth Pullias
During Mason Week you might have seen students running around campus with signs and smartphones in hand. They took photos of buildings, themselves and events happening around campus. This was the Mason Inaugural Quest — a photo scavenger hunt celebrating President Ángel Cabrera’s inauguration on April 26.
At noon on April 22, the Office of Communications and Marketing, in partnership with the student newspaper, Broadside, released a list of 25 tasks for the Inaugural Quest via Twitter. The list of quest items included posing with the official sign in various locations, visiting different campuses and even heading into Washington, D.C., to the “other” George Mason statue for a photo op.
“I follow @GeorgeMasonU on Twitter and saw a tweet about the Inaugural Quest the night before it started,” says Robby Baccary, a sophomore applied information technology major and winner of the Inaugural Quest. “I signed up for #MasonIQ because the challenges sounded like fun and I knew I was going to have a little extra time that week — the calm before the storm of finals.”
So what were some of the tasks tied to the highest points? Have a celebrity (someone with a verified Twitter account) tweet “Go Mason!” and include the participant’s handle and the #MasonIQ for +9 points. The second was holding the official IQ sign with the George Mason statue in Washington, D.C., for 10 points.
“The Inaugural Quest was a way for us to build the buzz to students about Dr. Cabrera’s inauguration,” says Tara Laskowski, senior manager of media and public relations at Mason and social media coordinator. “We really enjoyed seeing all the tweets come in each day. The students really got into the spirit of their tasks.”
By attending inauguration, participants had the chance to earn 14 points. The tasks included taking a photo with the official IQ sign at the event, a photo of the processional, Cabrera speaking and Cabrera being congratulated by an elected official.
Baccary won with a whopping 153 points. His grand prize was a Nook, a $50 gift card for a purchase at the George Mason bookstore, two tickets to an upcoming show at the Patriot Center, and a weekend stay at the Mason Inn. The runner-up for the Quest was Nyah Collier, a sophomore nursing major, who won a $50 gift card to the George Mason bookstore. Four other active participants received a lunch at the Mason Inn as a reward.
“I would love to participate in future scavenger hunts! It was excellently planned and I had so much fun running around taking ridiculous pictures and going to events that I wouldn’t have gone to normally,” says Baccary.
For a look at some photos from the Quest, check out socialmedia.gmu.edu/campaigns-and-contests/masoniq/.
Write to Beth Pullias at firstname.lastname@example.org